|Rob McCord for State Treasurer Case Study|
What we did . . .
A first-time candidate, Rob McCord competed in a heated primary against four well-known, established Democratic opponents. The Dover Group signed on with McCord early in the campaign to help develop his message, guide his communications operations, and launch his website.
With the Dover Group’s help McCord developed an effective, targeted, persuasive message that focused on his professional background and the economy at a time when Pennsylvania voters were growing increasingly anxious about their financial security.
His candidacy caught fire as he took his message around the state to deliver his pledge to use his business background to bring professionalism and expertise to the office.
Meanwhile, the McCord campaign raised more than $5 million providing him a 15 to 1 fundraising edge over his opponents.
Rob McCord was not expected to win the Democratic primary, but with the Dover Group’s strategic guidance, creativity, and support, he won handily in November and is the current Pennsylvania State Treasurer.